10 Cloud Security Startups to Watch in 2014

The market for cloud security tools is expected to grow significantly in the coming year. Here are 10 cloud security startups that could help boost cloud adoption in 2014 and beyond.

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8. Prevoty

Prevoty, cloud security tool startup

What they do: Provide cloud-based security that protects Web applications by contextually securing and monitoring all content, user sessions, and application behavior.

Headquarters: Los Angeles, Calif.

CEO: Julien Bellanger, who previously founded Personagraph, a mobile user privacy company. Prior to that, he was Director of Corporate Development at Intertrust.

Founded: 2013

Funding: $2.4 million in seed funding.

Why they're on this list: Enterprises are struggling to secure Web applications and the user content within those applications due to the diverse and distributed nature of the Web. With open APIs, uncontrolled user access, and content propagation, both Web developers and security teams find it impossible to fend off the sheer volume of threats.

Prevoty's cloud-based security solution protects Web applications (and their user content) through the use of "contextual security that focuses on the behavior of content within the context of the Web application."

Prevoty analyzes and interprets all content within the Web application to protect against OWASP threats, preventing cross-site scripting (XSS), SQL injections (SQLI), and cross-site request forgeries (XSRF). It differentiates good content from bad content, so risks associated with user-uploaded content is mitigated. All of this is done in real time and without relying on past definitions. Organizations can also deploy their own business logic to personalize the configuration. The Prevoty system also includes strong authentication, ongoing threat analysis, alerts, and performance optimization features.

Competitive Landscape: Prevoty competes against Web Application Firewall (WAF) vendors, such as Citrix, F5, Radware, and A10 Networks. Prevoty differentiates itself through its focus on behaviors, rather than blacklists, and by delivering this solution as a service, rather than an appliance.

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