by James A. Martin

This free iOS app makes it dead simple to unsubscribe from email blasts

May 25, 2016
Consumer ElectronicsiOSMobile Apps

The new, less-than-creatively-named 'Email' app for iOS streamlines mail management and offers better search than Apple's native app.

Lots of people greet the prospect of using a new email app with the same kind of eye roll teenagers gives their parents. Really? Another one? However, the simply named, and free, Email iOS app from EasilyDo is genuinely worth a download, because it makes managing mobile email easier in several key ways.

Why you should download Email right now

Email for iOS makes it easy to unsubscribe from mass messages you don’t want to receive. You just tap the menu icon in the top-left corner of the inbox. Under the “Assistant” option sits a tab for “Subscriptions.” When you tap it, you see a list of current email subscriptions. Each has an “x” box, and tapping those boxes lets you quickly say hasta la vista to those mass email blasts. If you have a sudden change of heart, an “undo” option appears immediately, but then vanishes after a few seconds. Unsubscribed email appears at the bottom of your subscriptions list, grayed out for reference.

Email is also better at searching for messages than Apple’s default Mail iOS app. Email searches dig deeper, and faster, into your email archive. And its Assistant feature also lets you quickly see all travel-related email in a list, arranged by the next upcoming travel and followed by email related to past trips.

email app 2

The app’s “Packages,” “Bills & Receipts,” and “Entertainment” assistants are similar, though not identical. For example, Entertainment includes notifications for all pending or past events, theater tickets, OpenTable reservations, and more, but it does not segment the alerts into past or future sections.

The Email app isn’t perfect …

Email’s notifications are limited. You can choose to receive notifications for all mail, but that quickly becomes annoying and therefore useless. You can get alerts for only important email, which in my tests still notified me of messages that weren’t important. Or you can choose not to use notifications. No “VIP” notification setting is available to let you select your own important contacts, and that’s one of the few features I really like in Apple Mail.

Messages in the Email app flow into one main inbox. You can easily narrow the focus by switching to mailboxes for unread, “snoozed” (messages you marked for reading later), attachments, and archive. However, some other quality email apps automatically segment messages by default. Inbox by Gmail (available for Android, iOS and Web browsers) is among the most ambitious in this regard, and it groups messages related to social media, promos, purchases, and more.

Also, Email isn’t optimized for use on iPad, and it isn’t currently available for Android.

The app is expected to get some useful new features in the near future, such as the ability to add attachments from Dropbox and other cloud storage accounts, support for Microsoft Exchange and Outlook 365 email, and Apple Touch ID authentication. If you’re tired of Apple’s native mobile Mail app (and who isn’t?) Email is worth a look. It doesn’t add anything radically different to the glut of email apps, but it makes it a bit easier to deal with all your messages.