Your marketing data Is overrated

Digital marketers need data to properly engage customers, but a very scary trend has emerged as marketers emphasize on data collection. Read more and see if your marketing data is overrated.
  • Marketing
  • Big Data
  • IT Strategy
  • Internet

Nathan Sikes is the senior search engagement optimization manager at Domo, a business intelligence software company in American Fork, Utah. In that role, he oversees and coordinates search engine optimization and search engine marketing efforts for all Domo Inc. assets, including,,, and

Before joining Domo, Nathan spent eight years working with digital marketing agencies. During that time, he had the opportunity to work with hundreds of businesses and executives that needed help developing and analyzing complex marketing strategies. With an emphasis on data analysis and holistic strategy, Nathan has quickly become an authority in the SEO and digital marketing communities.

The opinions expressed in this blog are those of Nathan Sikes and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.