Feature

B2B marketers start to see value in social media

Business-facing marketers haven't warmed to social media as quickly as their consumer counterparts, but B2B marketing pros appear to have finally realized the potential of social.
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.