Feature

Why consumers still aren’t buying social media buy buttons

Social media simply isn't an effective sales channel today, and despite social companies' efforts to rollout new forms of buying features, the slow adoption may have more to do with consumer behavioral than technology.
    Related:
  • E-commerce Software
  • Mobile
  • Social Networking Apps
  • Mobile Apps
  • Marketing
  • Small and Medium Business
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.