Feature

How CIOs can improve B2B social marketing

The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM and ERP.
marketing strategy
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  • Marketing
  • CIO
  • IT Leadership
  • Technology Industry
  • Social Networking Apps
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.