Business Intelligence, or as it\u2019s more commonly known as in today\u2019s lexicon \u201cBI,\u201d is one of the first things that pops into professionals\u2019 minds when anything data-related in the workplace is brought up. Whether you\u2019re on the information technology side of the business or a P&L owner, the answer to any information problem is to typically throw a BI solution at it.\nBut, to be completely straightforward, this needs to stop.\nAs observed with the rise and fall of the hype surrounding the big data movement, which lasted a couple years, you need to fully understand what you\u2019re getting into before you implement a solution. BI or not, if you neglect to do your due diligence you may wind up like many companies today that are stuck in between a rock and a hard place. This is because they\u2019re either left with a piece of unnecessary hardware, or even worse, contracted with a service or solution that is not actually the right fit for their respective problem(s).\nUnfortunately, in my years of experience, I have heard this story far too often. One of the latest missteps I heard was when a large enterprise\u2019s marketing analytics division decided to engage with a BI solutions provider only to find out, after a couple years of hardship, that the solution was originally intended for accounting needs, and not tracking campaign performance or advertising spend. Here\u2019s the catch though: Not only do you need to do your homework on your solution of choice, you also need to be made aware one critical thing.\nBusiness intelligence of yore is not the same as the more evolved solutions that are coming to the fore. We\u2019re entering a new era and BI as we know it will soon be extinct. There\u2019s multiple reasons for this but I am going to focus on only two of the major causes for this evolution of business solutions.\n1) Old-school BI tools are not flexible.\n2) Yesterday\u2019s BI solutions require busloads of consultants to scale.\nAs both of these two points are interconnected, let me explain.\nFirst, traditional BI solutions are not built to take in data sources on the fly. If you\u2019re in the marketing space, for example, and you\u2019re seeking to monitor campaign performance across social media channels, your life will be a bit tumultuous. That\u2019s because all-new data sources are coming online constantly. Just think how fast companies like Twitter, Instagram, Vine, and Snapchat were launched and started gaining a significant user base that was generating data enterprises wanted to better understand. Now, in order to add an all-new channel, you\u2019re going to have to code it into your BI tool, which will take a bit of time \u2014 give or take a month or two for one source system. The primary reason for this is that the existing data model has to be modified to recognize the all-new source\u2019s information that will be piped in. If we were living in a day and age where companies only required several data streams, this wouldn\u2019t be that big of a problem, but that\u2019s not the case.\nConsider this: Some of the customers I deal with require hundreds of data sources to accurately understand their business operations. These days the motto is \u201cThe more, the merrier.\u201d\nSecond, because of the aforementioned inflexibility, and need to code\/recode data models, if you find yourself in the situation where you have to scale your data sources you\u2019re going to have to leverage a services vendor. Note: Throwing bodies at the problem does not mean it will necessarily collapse the solution\u2019s time-to-value. Instead you\u2019ll be essentially burning cash in a never-ending cycle of continually adding data sources to your BI solution.\nConsider this: In an internal survey of over 700 of my customers, the average number of new data streams added in the first 12 months was 70. If you\u2019re looking to implement an old-school solution and the number of source systems you\u2019re going to integrate is this high, be prepared for a lot of coding, waiting and a big bill.\nWhile this reality is not comforting to digest, there is a silver lining. This old way of doing things is on its final legs and I do not suspect it will be around much longer. With the maturation of artificial intelligence, the push for citizen data scientists and self-service tools, clunky BI solutions are going the way of the dinosaur.