What Do CMOs and CIOs Really Think of Each Other?

It's widely predicted that more technology-related budget will move to the marketing department, which leads to a natural question: Will CMOs and CIOs become business partners or merely grit their teeth and co-exist?

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Gartner predicts that by 2017 the CMO will spend more on IT than the CIO. IDC reports that by 2016, line of business executives will control 40 percent of IT spending.

As technology purchases shift to the business side of the house, where does that leave the IT department? While the trend seems undeniable, what's less clear is how department heads will react. Will CMOs and CIOs become partners and trusted advisors or will they merely politely tolerate one another?

CIO/CMO Partnership Survey

To gain greater insight into the relationships, attitudes and predictions of these C-level executives, CIO Research (a sister organization to CIO.com) surveyed 237 top IT executives and 140 top marketing executives earlier this year.

The good news is that the majority of both CIOs and CMOs rate their relationship favorable, describing it as "good" or "excellent."

What may be not-as-good news is that few CMOs or CIOs (13 and 16 percent, respectively) consider their counterpart to be their most valuable senior executive partner within the business.

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