Some of iOS 10\u2019s most notable changes can be found in the Messages app. Apple, wanting to compete with Snapchat and other popular messaging apps, pulled out all the stops in adding new features to Messages.\nI\u2019ll share my own thoughts below, but if you aren\u2019t familiar with Messages\u2019 new features in iOS 10, check out this overview from Macworld:\n\nApple worked for an entire year on a new file system, but according to Craig Federighi, \u201cevery time we\u2019d add a couple new emoji, it would be the biggest thing.\u201d So, in iOS 10 emojis are three times bigger. Not only that, but Apple added a handful of visual tricks to Messages, and transformed iMessage into a platform for third-party apps.\nIf sending an emojified message is not enough to grab your friend\u2019s attention, you can rely on all-new bubble effects and full-screen visuals. After typing your message, press down on the blue up-arrow on the right of the input field. That will take you a \u201csend with effect\u201d page where you can slide up to select your text to appear as \u201cGentle\u201d like a whisper, \u201cLoud\u201d as if you\u2019re yelling, or \u201cSlam\u201d down on the screen. Here, you can also choose \u201cInvisible Ink\u201d to send a hidden message or photo that the recipient can reveal by swiping away the particles.\nA feature that originated on the Apple Watch has come to iOS 10. Tap on the icon with the heart and the two fingers that sits on the right of the input field to access Digital Touch. Here, you can doodle and insert animations on either a black canvas or on a photo or video. Select from seven colors on the right of the canvas and you can use one finger to sketch, hold two fingers to create a beating heart, tap gently to create a vanishing circle made out of particles, tap with two fingers to create lips, drag down with two fingers to create a broken heart, and press down to create a glowing burst. You can tap on the camera icon on the left to add all these animations to a selfie, too.\n\nPerhaps the most profound change iOS 10 brings to Message is the integration of third-party integrations, turning iMessage into a platform. Access your iMessage app drawer by tapping on the icon right next to the input field on the left. The launch iMessage apps include Recents, Music, and Images. As with iOS apps, you can press down on them to make them wiggle and rearrange them or delete them.\nMore at Macworld\n\nAs you can tell from the Macworld article, Messages in iOS 10 is full of new features. Alas, the new features and interface changes in Messages are not being welcomed by everybody. Some iOS 10 users are wondering if Apple goofed by engaging in feature overload in Messages.\nA recent thread on Reddit illustrates the fine line Apple had to walk between adding new features and avoiding massive interface clutter in Messages:\n\nSkyGuy182: \u201cWith all of the new features added to Messages, everything just seems way too crowded. The app seems to have lost its former elegance and simplicity, which is disappointing. Does anyone else feel the same?\u201d\nWiclif: \u201cI feel exactly the same. The new messages apps looks like Line or WeChat, something to please the chinese market.\u201d\nThatsnotpc: \u201cIt looks cluttered and foreign to most US users for sure. But it doesn\u2019t follow that it\u2019s \u201cfor China\u201d. Apple has very little probability of supplanting WeChat or LINE. Both of these apps have super high penetration (LINE is on 94% of smartphones in Japan, whereas iMessage usage is anecdotally way lower).\nAlso WeChat and LINE are on more than one platform. There are rumors about iMessage for Android, nevertheless WeChat and LINE have crazy lock in. Apple is more likely vying with Facebook Messenger for the next generation chat app crown in markets other than Japan and China.\u201d\nBanelingz: \u201cYoung people, including those in the states, like extra funkiness in their chat apps. That\u2019s why Facebook and Snapchat\u2019s messaging has been so popular. That\u2019s of course in addition to Line and Wechat you mentioned.\nIt\u2019s absolutely absurd to think Apple is changing its entire message app \u2018to appeal to the Chinese\u2019, which isn\u2019t even a significant part of their income. It\u2019s like Americans blaming China for \u2018taking er jerbs\u2019 or the British blaming immigration for their own woes.\nIf anything Apple sees the trend, and sees what young people like, and they want to jump on it so that iMessage does not become irrelevant.\u201d\nCnhajzwgz: \u201cAs a Chinese I would say Apple is jumping on the same boat as Snapchat (and maybe even Facebook) rather than WeChat or Line. The UI still looks western enough to not invoke the image of these two apps at first sight.\u201d\nTechie404: \u201cWhat I would do firstly is to shrink down the top bar back to how it used to be, by putting the picture besides the person\u2019s name and not on top, and also auto-hide the buttons. Maybe, on first use, they should provide a hint saying \u201cPress this button for media and apps\u201d. Keep it simple, without sacrificing all the new-found power underneath.\u201d\nBertBrecht: \u201cI dont understand why they had to add so much stuff. I mean a select subset would\u2019ve been fine in order to catch up with other apps but they crammed every random gimmick they could possibly find in there.\nStickers, gifs, invisible ink (wtf?), drawings, heartbeat, fireworks, slams. Wtf is all that?\u201d\nTarpit_Carnivore: \u201cA small problem I\u2019m starting to have with iOS apps is they feel like they\u2019re cramming new features into an old design. Rather than redesign iMessage\/Messages to accommodate this, they just shoved it in. I felt the same with Apple Music on iOS 9.\u201d\nSlandeh: \u201cThe stickers are entirely optional as it\u2019s actually an installed app that you can remove.\nInvisible ink\/slams\/fireworks are all hidden behind a menu, so you as a typical user who doesn\u2019t want these would never see them, and the heartbeat is also the same way.\nI don\u2019t understand where this \u201cit\u2019s too cluttered\u201d opinion comes from because it looks exactly the same as before, but there\u2019s a pull over arrow to the left of the message box. Some of the features I feel, yes, are gimmicky, but at least it\u2019s not cluttered with an extreme amount of buttons.\u201d\nKingfang: \u201c\u2026Aside from the bugs, iOS10 has been great, and I love all the extra flair added to iMessages. I love the recently played music, stickers, drawing, handwriting, and all the little animations added to everything that just enhance how interacting with messages is. Especially like the \u201cresponses\u201d to messages.\u201d\nMore at Reddit\n\nSo far I love Messages in iOS 10\nI\u2019ve been running iOS 10 on my 12.9-inch iPad Pro, and my iPhone 6s Plus. So far I\u2019ve found myself really enjoying the new Messages app. It needed some serious upgrades in terms of features and it got them in iOS 10.\nApple did a very good job at adding new features without forcing them to be seen by users at all times. If you don\u2019t want to use the new features, it\u2019s quite possible to simply ignore them and just use basic text messaging.\nI know that some folks might still find it annoying if the people they know make use of those features, but there\u2019s not much that Apple can do about that. Each of us chooses to use the features in Messages that we like.\nSo far my favorite new feature in Messages in iOS 10 is the rich media link previews. It\u2019s so nice to see a headline and image when sending or receiving a link. It makes it easy to get a feel for the content that is being linked to and it\u2019s much easier on the eyes than a bland text link.\nPeople will get used to Messages in iOS 10\nI suspect that most people will quickly get used to all of the new features in Messages in iOS 10. Oh sure, initially some people will bark about this feature or that feature. But give it a few weeks and most people will quickly adjust and integrate the new features into how they use the Messages app.\nMy own feeling, after using Messages in iOS 10, is that I could not go back to the old version of Messages. The new features are just too useful and, in some cases, just too fun not to have them on my iOS devices.\nDid you miss a post? Check the Eye On Apple home page to get caught up with the latest news, discussions and rumors about Apple.