Software engineers are not cogs, so stop treating them that way

The great flaw is in perceiving engineering talent as interchangeable and discouraging participation in product definition.
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Cory Crosland is president of Croscon Croscon and a seasoned software architect with more than 15 years of IT and engineering experience. Cory founded Croscon in 2004, with the vision of creating an engineering-first company that specializes in modern software development. Cory focuses on each client’s long-term vision, potential partnerships and joint ventures.

Prior to founding Croscon, Cory served as the director of IT at Blue World, Inc. where he built a department to develop custom supply chain reporting platforms for the largest food companies in the United States.

Under Cory’s leadership, the team at Croscon has been widely recognized for delivering innovative custom software alongside its partners. Croscon has received industry recognition for its work, including numerous Webby awards, SXSW interactive awards and a Grammy nomination.

The opinions expressed in this blog are those of Cory Crosland and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.