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5 things you need to know about account-based marketing

A group of a sales and marketing professionals breakdown the concept of account-based marketing and provide real-world insight and examples of why your organization needs to pay attention to ABM.
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James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.