We all like to imagine ourselves as the next Steve Jobs, a pioneer and visionary of the digital era.\nBut the truth is, many businesses are struggling to keep up with even the most modest technical advances. We are inundated by tech news regarding the latest and greatest developments in data and analytics, the Internet of Things, mobile, and the list goes on.\nHow can your business move from being dazzled by new tech to taking full advantage of it? Here are the top three ways to change your approach to new technology and inspire innovation, separating yourself from the masses of companies muddling through the digital age.\nBusiness outcomes\nTechnology should enhance company strategy, not drive it. Your business shouldn\u2019t operate under a Field of Dreams scenario; if you build it, no guarantees that they (customers) will come.\nDefine clear business goals that support these business outcomes: retention, expansion, acquisition and cost reduction. Without a clear understanding of what you want to achieve, no technology can help your business, no matter how innovative. If you\u2019re unsure of what your goals are or are struggling to understand where your business stands in relation to those goals, begin by digging into your data.\nUnderstand the customer journey\nOnce you define your company strategy in the context of specific business outcomes, map out the customer journey. What are your customer touch points, pain points, and opportunities? How does this information relate back to your specific business outcomes?\nCustomer experience ultimately determines the success or failure of your initiatives, so it\u2019s imperative to clearly articulate how your customer relationships are affected by your business operations, down to each individual employee. This granularity will help better inform how a new piece of technology will affect your customers, and as a result, your business.\nVet the tech in context\nWhat is possible is not always what is most profitable. Anchor yourself with a firm understanding of who you are as a company and what you want to accomplish, and evaluate the latest and greatest technologies in the context of those goals.\nAsk vendors to create a proof of concept for their product or service. How does their technology help solve a problem, create new opportunities, or enhance the employee or customer experience? Don\u2019t be distracted by flashy smoke and mirror tricks; if vendors can\u2019t articulate how their technology will enable you to reach your goals, then it isn\u2019t right for your company.\nOne last thing: Think big, but act small. Big ideas and audacious goals help drive us to achieve more, but never lose sight of how to take incremental steps forward. Break your ideas down into manageable chunks and relevant action items to move steadily toward achieving your business outcomes with the aid of not just the latest technology, but the right technology.