How ‘super shoppers’ shape the future of online retail

A recent study found that 13 percent of the world's internet shoppers account for nearly two-thirds of all consumer spending on goods online, and the group's shopping habits could impact the rest of the consumer market.
graphic shopping carts traveling in a row on blue background
  • Internet
  • Consumer Electronics
  • Retail Industry
San Francisco journalist Bill Snyder writes frequently about business and technology. His work appears regularly in and the publications of Stanford's Graduate School of Business and the Haas School of Business at the University of California at Berkeley. He welcomes your comments and suggestions.