Why today’s marketers need data

Data is marketing's most precious commodity — now marketers need to leverage it.
    Related:
  • Analytics
  • Big Data
  • Predictive Analytics
  • Internet of Things
  • Mobile
  • Enterprise Applications
  • SaaS
  • Business Intelligence
  • CMO
  • Small and Medium Business

After more than eight years at Havas Digital, Katrin Ribant left to co-found Datorama, where she serves as chief solutions officer. Using data to answer real-world questions, and building technology that helps more people solve more unknowns, is what makes her tick.

The opinions expressed in this blog are those of Katrin Ribant and do not necessarily represent those of IDG Communications Inc. or its parent, subsidiary or affiliated companies.