In episode two of a new job-search video series, executive recruiter Martha Heller shares advice on how CIOs and IT executives can build their personal and professional brands. Welcome to the second episode of “CIO Career Coach,” a video series I created with CIO.com and IDG.tv, the video division of CIO’s parent company, IDG. In Episode No. 1, I talked about the signs that it is time to leave your current job. In Episode No. 2, we examine how to build your professional brand. When thinking through how to find your next great IT leadership position, if we use the metaphor of selling a product, and you are the product, then your product needs a brand. Your job title and company are two pieces of your brand, but there is so much more. Are you a turnaround executive? A technology guru? An operational leader? A strategist? Maybe you’re a mobility expert, a team builder or a specialist in supply chain management. Selecting and highlighting two or three areas of professional strength are critical to building your brand. In fact, you need to know these attributes so well that you can articulate them succinctly and consistently to a variety of audiences. Check out the video above for tips on how to build your brand, as well as how to communicate it using social media and other platforms. Happy viewing! — Martha Related content feature We’re all becoming software CIOs — a role Red Hat CIO Jim Palermo knows well As products become more based in software, CIO roles will increasingly align with CIOs who’ve been selling software for decades, like Jim Palermo, CIO of open source solution provider Red Hat. By Martha Heller Nov 15, 2023 7 mins CIO Software Deployment Marketing feature New US CIO appointments, November 2023 Congratulations to these 'movers and shakers' recently hired or promoted into a new chief information officer role. By Martha Heller Nov 08, 2023 9 mins CIO Careers IT Leadership interview How Huber spurs innovation in a historically decentralized business With IT/OT convergence, digital technologies, and the growing importance of data, Huber CIO Dwain Wilcox leads the creation of a cross-functional, cross-business innovation engine. By Martha Heller Aug 23, 2023 6 mins CIO Enterprise Cloud Management interview CIO Ryan Snyder on the benefits of interpreting data as a layer cake Thermo Fisher Scientific CIO Ryan Snyder discusses a tiered model used to turn data into value at the $40 billion laboratory equipment and instrument maker. By Martha Heller Aug 02, 2023 8 mins CIO Data Architecture Data Governance Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe