Jive Software Faces Slew of Competitors in Field it Pioneered

The pioneer in enterprise social networking is in a fast-growing market that has attracted competitors big and small.

  • Company: Jive Software
  • Headquarters: Palo Alto, Calif.
  • Employees: 430
  • 2011 Revenue: $77.3 million
  • CEO: Tony Zingale
  • What They Do: Jive makes enterprise social networking software, which lets end users collaborate using features and functionality adapted for work from social media sites like Facebook and Twitter. Jive also offers features for gamification--adding rewards to encourage user engagement--and brainstorming.

The Pitch

Jive Software is a pioneer of enterprise social networking software, which adapts consumer social media functions for use in the workplace. For IT departments, Jive offers management and security features, such as enterprise directory integration, single sign-on and usage policies.

In addition to the usual Facebook-like features, Jive's Engage software lets organizations monitor external social media sites or create public online communities where they can interact with partners and customers. More recently, Jive has built versions of Engage tailored for specific functions, such as a social intranet or customer service.

Although the market has gotten crowded, Jive has a solid track record. "We have massive customers with tens of thousands and hundreds of thousands of employees around the world who have been using our software for years," says Tim Zonca, Jive's director of product marketing. For example, Alcatel-Lucent has more than 50,000 users on Jive.

The Catch

To continue reading this article register now

The CIO Fall digital issue is here! Learn how CIO100 award-winning organizations are reimagining products and services for a new era of customer and employee engagement.