Adobe Moves Into Tablet and Cloud Markets

Adobe doubles down on providing digital creativity tools to help businesses improve their online presence

  • Company: EMC
  • Headquarters: San Jose, Calif.
  • Employees: 10,000
  • 2010 Revenue: $3.8 billion
  • CEO: Shantanu Narayen
  • What They Do: Adobe offers software for creative tasks such as editing photos and drawings, designing magazines and other printed products, and creating rich Internet applications. The company also has enterprise software for Web content management, Web traffic analysis and workflow.

The Pitch

Adobe President and CEO Shantanu Narayen says the company will focus on providing software and services for creating, managing and marketing digital media. “Every business must rethink their online presence, making it more dynamic and more social,” Narayen says.

The company already has a market-leading set of tools for digital creativity, including Photoshop, Illustrator, Dreamweaver, Flash and InDesign. Adobe’s Flash platform for rich Internet applications gets the lion’s share of media attention, but actually “the majority of [Adobe’s] revenues [come] from commercial products like Photoshop and Creative Suite,” says Charles King, principal analyst at Pund-IT.

Adobe has been aggressively moving its software onto portable platforms such as tablets and offering its software as cloud services. Adobe LiveCycle Managed Services already offers hosted workflow software, and Adobe Creative Cloud is expected to go live in early 2012.

The Catch

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