The Inside Story of Why Puma Dumped Four Cloud Vendors for One

Puma simplified its cloud strategy and saved money by consolidating from using four cloud vendors down to just one. Here’s what they did and why they did it.

Cloud’s ability to ratchet server power and storage up and down as needed suits the demands of online marketing campaigns that tend to gear up and wind down quickly. So a few years ago, sneaker manufacturer Puma ran fast toward adoption.

But soon the $3.6 billion sportswear company found itself dealing with four different cloud providers, each with its own contract terms, pricing and technology options. Puma decided to try to get control of that “large, wild infrastructure” by consolidating clouds, says Jay Basnight, the company’s head of digital strategy.

That cloud consolidation projects are starting to emerge shows how entrenched cloud computing has become in the IT landscape, says Chris Harding, director of interoperability at The Open Group, a global consortium that leads the development of open, vendor-neutral IT standards and certifications. The problem is that switching clouds isn’t as simple as the cloud hype suggests, he says. Applications built for one vendor’s cloud may not run well on another’s. CIOs have to pay attention to different programming interfaces and architectures.

Dedication Leads the Way

At Puma, four companies—Amazon, Computer Sciences Corp., Rackspace and Slicehost (which is now part of Rackspace)—provided cloud-based services to host various marketing efforts, such as Flash-based websites for online games tied to marketing promotions. Puma launches around 50 sites or apps per year, Basnight says, and the various digital marketing agencies that created them hadn’t used the same specifications.

Research and small tests led Puma to Eucalyptus, which offers infrastructure-as-a-service options that give Basnight’s staff more control over data and applications, as well as more uniform performance, he says.

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