News Analysis

Ads in Messenger could be Facebook’s next big thing

Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.rn rn
zuckerberg f8 messenger
Robert Galbraith/Reuters
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.