The concept is simple, and it’s meant to expand upon the toys that have graced Happy Meals for decades. Eat the burger, savor the fries, but try not to let all that glorious grease soak through your box — it is your new VR viewer. You just pop out the eye and nose holes, place the “lenses” accordingly, and then insert your smartphone. After you download the first (but not likely the last) game designed specifically for Happy Goggles, dubbed “se upp i backen” – or “watch out on the ski slopes” in English – you’re good to go.
McD’s Happy Googles could boost VR awareness, accessibility
It’s unclear whether or not the game will be available for iOS and Android, but the Happy Goggles video appears to show an unbranded iPhone. The Happy Meal VR viewers will also have to be one size fits all, and they may not work as well for larger, “phablet” devices.
During Mobile World Congress last month, it became undeniably clear that VR is here to stay, and McDonald’s move could prove to be influential. If nothing else, Happy Goggles will raise awareness among the Happy Meal set, and its parents, none of who are likely among today’s typical VR users.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.