McDonald's is turning Happy Meal boxes into DIY VR viewers at select locations in Sweden, and it will release its first VR game this week. Credit: McDonald's DIY virtual reality (VR) on Monday just might have officially leaped the ol’ Great White. (Monday was February 29, “leap day,” after all. Coincidence?) McDonald’s Sweden issued a press release yesterday about a new marketing initiative that will roll out Happy Meal boxes that can be easily converted into Google Cardboard-esque VR viewers at 14 different Mickey D’s locations across Sweden, according to RoadToVR.com, starting this weekend. The concept is simple, and it’s meant to expand upon the toys that have graced Happy Meals for decades. Eat the burger, savor the fries, but try not to let all that glorious grease soak through your box — it is your new VR viewer. You just pop out the eye and nose holes, place the “lenses” accordingly, and then insert your smartphone. After you download the first (but not likely the last) game designed specifically for Happy Goggles, dubbed “se upp i backen” – or “watch out on the ski slopes” in English – you’re good to go. McD’s Happy Googles could boost VR awareness, accessibility It’s unclear whether or not the game will be available for iOS and Android, but the Happy Goggles video appears to show an unbranded iPhone. The Happy Meal VR viewers will also have to be one size fits all, and they may not work as well for larger, “phablet” devices. During Mobile World Congress last month, it became undeniably clear that VR is here to stay, and McDonald’s move could prove to be influential. If nothing else, Happy Goggles will raise awareness among the Happy Meal set, and its parents, none of who are likely among today’s typical VR users. The company says it’s just testing the concept right now but also hopes “to be able to roll it out in your country soon.” You can learn more about McDonald’s Happy Goggles on its website. AS Related content opinion Tom Brady's pricey PJs pack 'recovery tech' for athletes Under Armour's new TB12 pajamas aren't cheap, but they promise to rejuvenate your body after workouts. And they just might work, according to a study from the U.S. National Institutes of Health. By Al Sacco Jan 05, 2017 2 mins Health and Fitness Software Wearables Consumer Electronics opinion Budweiser 'smart' beer fridge encourages drinking on the job The new 'Bud-E Fridge' IoT smart refrigerator automatically orders more beer for you and your coworkers when supplies get low, and it's available for a limited time for free, if you're located in Chicago, New York or Los Angeles. By Al Sacco Dec 06, 2016 2 mins Media and Entertainment Industry Internet of Things Consumer Electronics opinion Why Samsung should release a Note 8 Samsung denies reports that it's planning to release another Note smartphone, but it would be a major misstep for the company to do away with what is perhaps its most important smartphone brand. Here's why. By Al Sacco Oct 26, 2016 4 mins Small and Medium Business Technology Industry Smartphones news analysis Google makes more than Samsung, Apple on flagship phone The price Google charges for its Pixel XL smartphone is closer to what it costs to make the phone than what both Samsung and Apple charge for the GS7 and iPhone 7, but Google still makes more money. Here's why. By Al Sacco Oct 25, 2016 3 mins Small and Medium Business iPhone Manufacturing Industry Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe