Feature

CEOs force CIOs, CMOs into digital transformation bunker

CIOs and CMOs who value their jobs are collaborating on digital transformations that require them to map out and connect customer interactions across every touchpoint. But this isn’t happening as much as it should.
cmo cio battle tug of war rope
Thinkstock
    Related:
  • CMO
  • CIO
  • IT Leadership
  • IT Strategy
  • Technology Industry