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Why Snapchat is the next big thing in digital marketing

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.
snapchat logo
Lucas Jackson/Reuters
    Related:
  • Marketing
  • Social Networking Apps
  • Mobile Apps
  • Consumer Electronics