What makes good content in ecommerce

Taking a look at some great examples of ecommerce stores getting their content creation spot on in 2016.
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I've been working in ecommerce and digital marketing for over 9 years and have worked in-house, for agencies and as a consultant. I've consulted for a number of global brands, including Paul Smith, Agent Provocateur and Xerox.

I now also co-own an ecommerce agency (called GPMD) and I also founded Audited.org.

The opinions expressed in this blog are those of Paul Rogers and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.