Information technology leaders for too long have not given their organization\u2019s talent its due diligence. We have not exercised the muscles that our organization possesses to deliver the most value for our customers. Digital disruption is continually infusing itself into nearly every aspect of the way all industries and business functions go about their work and the management of IT talent is perhaps more affected (and affected more quickly) than many functions. The time is now to set your regimen and get \u201ctalent fit\u201d for the future.\n\n\nStart by realizing that there\u2019s already value available where you are today \u2013 but \u2013 you need to flex your talent. Take a look in the mirror and consider the capabilities your business needs to perform in today\u2019s and tomorrow\u2019s dynamic business environment while mapping your existing workforce to a model that allows each person to achieve their best \u2013 and pushes the organization forward in an innovative way. Oftentimes, peoples\u2019 skills are either not aligned to the work they are doing or they don\u2019t perceive the work they want to do to be available. CIOs have to dynamically shape IT as a platform for exciting and innovative work that delivers for their people and the business.\n\n\nWe can\u2019t just flex and expect to build muscle which means one of the most important things we have to do is build \u2013 in this case \u2013 a capability around IT talent. Too often IT organizations leave it to HR to do all the heavy lifting in terms of developing talent strategies and managing the \u201cpeople lifecycle.\u201d Instead, IT needs a strong partnership not only with human resources but across all of the organizations business lines and functions to support and cultivate a set of activities that allow the organization to capture value from its holistic talent value chain but also to adapt to the changing nature of technology in the business. Digital is opening the doors for every function to be its own IT organization \u2013 CIOs will only create value in the future by creating a flexible and shared talent ecosystem across the business.\n\n\nCertainly building a capability is what creates a platform to sustain value creation within a talent ecosystem but leaders in information technology must also sculpt a rich experience for their employees. In many industries and companies, the \u201cfun technology\u201d around collaboration, innovation and digital are being increasingly driven in the lines of business, marketing, or even operations functions. The IT department is looked at less favorably by younger employees keen to make their mark and even by more seasoned veterans excited about shaping the future. IT has to change its image both in the eyes of prospective talent and key players throughout the enterprise by making existing work more social and collaborative, by creating more engagement with the business on innovation and ultimately by creating new work and new ways for team members to contribute.\nThe final stage of our talent regimen is stretching the boundaries not only of people themselves but of the overall ecosystem and talent strategy. There is significant unleveraged value both in talent pools of existing people in the enterprise \u2013 read that IT people\u2019s deep knowledge of the business and processes \u2013 but also amazing opportunity\u2019s to reshape our approach to work, to sourcing talent and ultimately to configuring talent in a way that serves to both attract and retain the best people while creating tremendous value for the enterprise.\n\nAn effective talent workout, if you will, is not complete or most effective by doing any one piece. As CIOs and IT leaders \u2013 we need to focus on shifting our collective focus to flexing our own talent, building capabilities, crafting rich employee experiences and ultimately stretching the boundaries of what we\u2019ve traditionally defined as \u201cmanaging talent.\u201d If we think about the broader changes driven by digital and other workforce disruptions \u2013 the opportunities abound for us to create and capture tremendous value for our companies.