Marketing automation technologies evolved from clunky old robots 'to the next generation sales and marketing assistants [SMBs] have always dreamed of,' according to an infographic from Agile CRM. Credit: Stockbyte/Thinkstock The evolution of marketing automation services is similar to that of modern robotics, according to a quirky infographic from Agile CRM, a provider of CRM tools for sales and marketing. More specifically, marketing automation tools are no longer expensive, confusing or difficult to integrate with other services, the company says. Marketing automation platforms improved considerably during the last three years, and they now weave machine learning and predictive analytics into easy-to-use interfaces that gather and nurture leads for new business, according to Agile CRM. Past generations of robots were generally one-dimensional, but modern robots, like those in Agile CRM’s infographic, can remember, learn and manage customized tasks for businesses of all sizes. And apparently, that’s the connection Agile CRM wants to make with its infographic that compares the evolution of marketing automation to robotics. Agile CRM Related content brandpost Who’s paying your data integration tax? Reducing your data integration tax will get you one step closer to value—let’s start today. By Sandrine Ghosh Jun 05, 2023 4 mins Data Management feature 13 essential skills for accelerating digital transformation IT leaders too often find themselves behind on business-critical transformation efforts due to gaps in the technical, leadership, and business skills necessary to execute and drive change. By Stephanie Overby Jun 05, 2023 12 mins Digital Transformation IT Skills tip 3 things CIOs must do now to accurately hit net-zero targets More than a third of the world’s largest companies are making their net-zero targets public, yet nearly all will fail to hit them if they don’t double the pace of emissions reduction by 2030. This puts leading executives, CIOs in particul By Diana Bersohn and Mauricio Bermudez-Neubauer Jun 05, 2023 5 mins CIO Accenture Emerging Technology case study Merck Life Sciences banks on RPA to streamline regulatory compliance Automated bots assisted in compliance, thereby enabling the company to increase revenue and save precious human hours, freeing up staff for higher-level tasks. By Yashvendra Singh Jun 05, 2023 5 mins Digital Transformation Robotic Process Automation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe