News Analysis

Why Apple no longer needs an iPhone ‘wow factor’

Apple product reveals used to be watershed moments for the technology industry, but today Apple innovates in increments, as demonstrated by the new iPhone SE and smaller iPad Pro, and consumers continue to purchase Apple devices in droves.
    Related:
  • Smartphones
  • Tablets
  • iOS
  • iPhone
  • iPad
  • Mobile
  • Innovation
  • Apple
  • Small and Medium Business
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.