How-To

7 ways small businesses can leverage customer data

Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect.
customer care ts
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    Related:
  • Small and Medium Business
  • Big Data
  • Analytics
  • CRM Systems
  • Marketing
Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.