Decoding Tech Marketing

Differentiate or die: Your survival guide to make it in a saturated technology market

Now more than ever, it’s not enough to build the perfect product. That’s not to say that specs aren’t important – they are. But in an increasingly competitive marketplace where global players can reach into your backyard, differentiation is the key to survival. To stay standing, you have to stand apart from the crowd.
Young businessman doing flexible handstand outdoors twist contort stretch
Thinkstock