In last month\u2019s blog I talked about how to keep your C-Suite in the fast lane. What about the rest of the organization? How do you drive a culture of innovation throughout your business? Everyone is vying to create a collaborative workspace; bright colors, comfortable seating, and even free food. But what does it take to truly enculturate innovative start up thinking deep into your organization and why is it important?\n\u201cCulture eats strategy for breakfast.\u201d The oft-repeated quote highlights how critical corporate culture is to driving innovation at an organization. The good news is that innovation is something both employees and corporations want.Job review site Indeed.com recently analyzed millions of employee reviews to rank the top 50 places to work among Fortune 500 companies. \u201cThe happiest employees often work for companies that challenge industry status quos with innovative business models,\u201d Indeed said in its analysis.\nEven though free food and foosball can create an active and creative opportunity to generate the chance meetings that help spark new ideas, that alone won\u2019t get you far on your innovation journey. Here are some of the other items I find important when driving a cultural change in an organization.\n\nClassic Change Management - Visionary leadership is so important in setting the cultural tone of an organization. Innovative culture is a huge change in many organizations, and classical change management techniques are required to get people to work in the new paradigm. One of the most important things to do when driving big change initiatives is to first make sure everyone understands the mission and why it is important. Clearly articulating your \u201cinnovative culture\u201d movement as a critical part of how your company can win in its industry is more than just a fad. It is imperative to attracting and retaining employees as well as staying competitive. Many traditional industries are undergoing digital transformations, and if we don\u2019t transform our own companies, someone else will do it for us. Clarify your values, your mission, and tie innovation to the masthead of how your company will succeed. This is the first step in making a change like this happen.\n10x Thinking. \u2013 You need an audacious goal. Elon Musk wants to retire on Mars. That\u2019s pretty audacious, but the SpaceX team is motivated to work hard to try and bring interplanetary space travel to a reality! We don\u2019t all belong to rocket ship companies, but we can all set 10x goals. Google talks about 10x thinking as a key element of their innovation strategy. 10x goals are goals that would change the game in our industry instead of just incrementally improving what we already have. The most famous example of this moonshot mentality is President John F. Kennedy\u2019s famous moonshot speech: \u201cWe choose to go to the Moon!...We choose to go to the Moon in this decade and do the other things,\u00a0not\u00a0because they are easy,\u00a0but because they are hard; because\u00a0that goal\u00a0will serve to organize and measure the best of our energies and skills, because\u00a0that challenge\u00a0is one that we are willing to accept, one we are unwilling to postpone, and\u00a0one we intend to win.\u201d\nForgiveness \u2013 Failing fast for the sake of innovation means you need to be willing to forgive failure. Lots of innovators talk about moving forward, pivoting to correct course and continuing on. However, for 10x thinking, sometimes an approach fails and you need to begin again. As a leader, you must be comfortable with this in order to foster 10x thinking.\nGreat People \u2013 One of the most important things for a business\u2019 success is its people. You can never spend too much energy on seeking out and hiring great talent and taking the time to ensure that new employees are a good fit for your company.\u00a0 Losing a salaried employee can cost as much as 2x their annual salary, so make sure you get it right and take care of good employees.\u00a0 According to\u00a0Gallup\u2019s latest poll only 32% of U.S. workers were engaged in their jobs in 2015.The Indeed report found that today\u2019s workforce is motivated by whether the work is meaningful much more than by money or status.\nFun \u2013 I do believe that happy people are more productive. That\u2019s where some of the food and foosball fits in. But remember that innovation starts and ends with great people, and requires great leadership to make this a true cultural shift in how the business operates.\n\nPeople want to belong to something bigger than themselves. The good news is that defining your new innovative culture can appeal to this basic human need, if you couple it with audacious goals, visionary leadership, and \u2013 of course \u2013 great teams of people. In its report, Indeed observed that \u201cCompensation has the weakest correlation with the overall job satisfaction score. By contrast, company culture and quality of management have the closest correlation.\u201d\n\nWork to develop your new innovative businesses culture. If you don\u2019t, you might find that your best employees are going elsewhere, and with them go your best ideas and chances for success.\n \u201cWhat Are the Top Companies to Work For in 2016?,\u201d Indeed blog, May 5, 2016.\n \u201cCreating a Culture of Innovation: Eight ideas that work at Google,\u201d Google.\n \u201cAddress at Rice University on the Nation\u2019s Space Effort,\u201d President John F. Kennedy, September 12, 1962.\n \u201cEmployee Retention - The Real Cost of Losing an Employee,\u201d ZaneBenefits blog, February 4, 2016.\n \u201cEmployee Engagement in the U.S.,\u201d Gallup, January 13, 2016.\n \u201cWhat Are the Top Companies to Work For in 2016?,\u201d Indeed blog, May 5, 2016.