Feature

Social media a missed opportunity for customer service

A new report suggests most companies simply don't understand how effective social media can be for customer service, and majority of brand feedback people leave on social sites is ignored.
customer service ts
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    Related:
  • Social Networking Apps
  • Marketing
  • Tech Support
  • Consumer Electronics
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.