Feature

11 most memorable social media marketing successes of 2015

Marketers took to social media in droves in 2015 to reach the coveted millennial generation, but the wave of interest made it harder to stand out from the pack. These 11 social media success stories are buzzworthy examples of campaigns that effectively achieved their goals and bolstered brands.
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    Related:
  • Social Networking Apps
  • Analytics
James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.