Feature

Top 4 marketing automation tools and why you’ll love (and hate) them

A handful of professional digital marketers weigh in on their favorite marketing automation tools, and spotlight pros and cons of each. Some of the picks were the usual suspects — HubSpot and Hootsuite — while others were surprises.
digital marketing
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James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.