Opinion

Lenovo feels IT’s pain in ‘Users Happen’ ad campaign

A new advertising campaign from Lenovo aims to empathize with IT professionals who regularly deal with IT equipment damaged by spilled soda, drops down flights of stairs or countless other hard-to-believe mishaps.
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.