News Analysis

Facebook does iOS alerts with new Notify app

Notify, Facebook's new iOS app for alerts, seems simple on the surface, but the company's endgame is much more complex.
facebook eye vision
REUTERS/Dado Ruvic
  • Mobile Apps
  • Social Networking Apps
  • Facebook
Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: