Cinnabon seeks customer insights to boost stickiness

The Bakery chain is piloting iPads, Apple Pay and cloud software in several stores, as part of a digital refresh to bolster the Focus Brands property's fortunes. The systems will funnel data into a data warehouse, ostensibly to generate consumer insights. But the company president says questions loom.
  • Retail Industry
  • iPad
  • Mobile Apps
  • IT Governance
  • Technology Industry
  • IT Strategy
  • Cloud Computing