Why big companies need to become more entrepreneurial to survive

Big Entrepreneurship tackles the challenge of how big companies can leverage scale while embracing the level of disruptive, innovative thinking and action that entrepreneurs showcase every day.
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As co-founder and president of the leading innovation firm Fahrenheit 212, Mark Payne has spearheaded innovation projects that have created over $3 billion in revenue for Fortune 500 companies, entrepreneurial emerging businesses, and private equity firms.

As the architect of the firm’s Money + Magic philosophy, its outcome-based business model and its breakthrough Two-Sided Innovation Method of fusing analytical commercial strategy with user-centered creativity, he is both a front line innovator shaping new product pipelines for the world’s great companies, and an industry thought leader. Challenging innovation myths and orthodoxies, driving toward more effective ways to think and work in pursuit of the growth companies rely on innovation to deliver.

Fahrenheit 212 has been described as “The Innovator’s Paradise” by Fortune, a “White Hot Idea Factory” by BusinessWeek, the "Epicenter of Innovation" by Esquire, and "Melding the Best of McKinsey & IDEO" by Fast Company.

Mark’s insights on how innovators, at big organizations and startups, can transform the odds of success are captured in the book How to Kill a Unicorn (Penguin Random House/Crown Business, October 2014), highlighting behind-the-scenes stories from the firm’s work with the likes of The Coca-Cola Company, Samsung, Procter & Gamble, and GE.

A regularly quoted innovation expert, his perspectives have appeared in leading publications including Fast Company, Fortune, BusinessWeek, Investor’s Business Daily, WIRED, and Crain’s. A provocative speaker on the subjects of innovation methodology, creative thinking, growth strategy, and design, his recent speaking engagements have included the Chief Innovation Officers’ Summit (New York, London), Harvard Business School’s xDesign Conference, FT Innovate, the Wharton School of Business, Columbia Business School, Pratt Institute of Design, IFT Wellness, New York University, HEC Paris, Johns Hopkins University, and leadership conferences at many top tier companies.

Mark holds a BA cum laude in economics and psychology from Middlebury College, coaches little league baseball, collects vintage guitars, and is a trustee of the Woodstock Day School.

The opinions expressed in this blog are those of Mark Payne and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.