MetroPCS courts Sprint customers with deep discounts and free phones

T-Mobile and its MetroPCS subsidiary took a shot at Sprint this week with a new promotion designed to steal customers. The deal won't be right for everyone, but it's a reminder that consumers have more options than just the 'Big Four' carriers.
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San Francisco journalist Bill Snyder writes frequently about business and technology. His work appears regularly in CIO.com and the publications of Stanford's Graduate School of Business and the Haas School of Business at the University of California at Berkeley. He welcomes your comments and suggestions.