News Analysis

Why the ad industry will never win the war on ad blockers

The head of the Interactive Advertising Bureau came out swinging against ad blockers this week. Instead of even attempting to fairly distribute blame for the chaotic state of the ad industry, the executive pointed his finger everywhere else but at IAB members.
interactive advertising bureau iab
Matt Kapko
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.