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- Retail Innovator
- Keith Morrow, SVP and CIO, Blockbuster
- Reconfigured IT from back-office team to strategic partner for Blockbuster after becoming CIO in 2007.
- Reduced IT spending by over 25 percent in nine months while delivering critical transformation projects such as digital movie kiosk.
- Integrated Movielink.com into Blockbuster.com.
- Opened Indian application center of excellence.
- Named 7-Eleven CIO and SVP of Information Systems in 2001. Turned high-cost IS function into business-aligned, strategic IT capability.
- Implemented mobility store platform so merchandising and inventory operations happen on sales floor, not back office.
- Created state-of-the-art merchandising and ordering terminal for stores. With NCR, developed Vcom Money Center Kiosk to meet unbanked and underbanked customer needs.
- Helped drive record same-store sales growth and profit increases.
- Created Internet lending business for consumer mortgages and mortgage broker relationships as SVP of e-commerce for Associates First Capital (now CitiGroup).
- During 20-year ADP career, started two new divisions, implemented Platinum Service Offering and won "Quality Award" three times.
- Serves on board of State of Texas Department of Information Resources. Consolidated redundant data centers into shared services model.
- "Keith helped me learn the power of technology, especially as a retail enabler," says Blockbuster chairman and CEO Jim Keyes. By harnessing IT, Blockbuster pulls millions of pieces of data together into easy-to-use, intuitive tools that allow more-effective decision making at point of sale. "We are not taking the people out of the decision-making process through automation, but instead are using technology to facilitate fact-based decisions on a real-time basis."
- Next: John Puckett, DuPont
2008 CIO Hall of Fame
This year's inductees truly epitomize business technology leadership
