2008 CIO Hall of Fame

This year's inductees truly epitomize business technology leadership

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  • Retail Innovator
  • Keith Morrow, SVP and CIO, Blockbuster
  • Reconfigured IT from back-office team to strategic partner for Blockbuster after becoming CIO in 2007.
  • Reduced IT spending by over 25 percent in nine months while delivering critical transformation projects such as digital movie kiosk.
  • Integrated Movielink.com into Blockbuster.com.
  • Opened Indian application center of excellence.
  • Named 7-Eleven CIO and SVP of Information Systems in 2001. Turned high-cost IS function into business-aligned, strategic IT capability.
  • Implemented mobility store platform so merchandising and inventory operations happen on sales floor, not back office.
  • Created state-of-the-art merchandising and ordering terminal for stores. With NCR, developed Vcom Money Center Kiosk to meet unbanked and underbanked customer needs.
  • Helped drive record same-store sales growth and profit increases.
  • Created Internet lending business for consumer mortgages and mortgage broker relationships as SVP of e-commerce for Associates First Capital (now CitiGroup).
  • During 20-year ADP career, started two new divisions, implemented Platinum Service Offering and won "Quality Award" three times.
  • Serves on board of State of Texas Department of Information Resources. Consolidated redundant data centers into shared services model.
  • "Keith helped me learn the power of technology, especially as a retail enabler," says Blockbuster chairman and CEO Jim Keyes. By harnessing IT, Blockbuster pulls millions of pieces of data together into easy-to-use, intuitive tools that allow more-effective decision making at point of sale. "We are not taking the people out of the decision-making process through automation, but instead are using technology to facilitate fact-based decisions on a real-time basis."
  • Next: John Puckett, DuPont
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