From de-duplication and disaster recovery to flash drives and cloud storage, there's a ton of innovation in the storage market. After looking at companies in stealth mode and those that released their first products within the past year, we identified 10 storage start-ups worth watching. (Compare storage products.)
Here's a look at each vendor:
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Company name: Atrato
Founded: April 2004
Location: Westminster, Colo.What does the company offer? A mix of hardware and software called the V1000 that helps alleviate the I/O bottleneck between storage and servers to improve
access to data. Atrato, which exited stealth mode in February, says its technology delivers up to 10,000 input/output operations
per second while reducing the rack space and cooling requirements of a typical data center. Why is it worth watching? CEO and background:
Who's using the product? Dozens of customers, including MusicGiants and SRC Computers.
Company name: 4Blox
Founded: April 2005
Location: San Jose
What does the company offer? 4Mezzo, software that improves performance of iSCSI-based storage-area networks by optimizing communication between iSCSI and TCP protocols. 4Blox's tagline asks IT shops "are your iSCSI solutions ready for 10GbE?"
Why is it worth watching? 4Mezzo's technology that reduces the CPU processing power demanded by the iSCSI protocol, which is becoming much more popular. "4Blox has developed a unique software-based approach to performance that sets it apart from current hardware-based iSCSI offload and acceleration products," Scott Caruso of Flywheel Ventures said after investing in 4Blox.
How did the company get its start? Founders Sai Narasimhamurthy and Joseph Hui developed the technology at Arizona State University, where Narasimhamurthy was a doctoral student and Hui was his professor. ASU still owns the company's intellectual property.
How did the company get its name? The founders saw the number 4 everywhere: Their technology has four core components, the first component has four building
blocks, and iSCSI is a Layer 4 transport protocol. ISCSI itself enables block-level storage, explaining the "blox" portion
of the name. CEO and background:
Funding: An undisclosed amount from angel investors and the venture capital firm Flywheel Ventures.
Who's using the product? 4Blox technology is still in beta with OEM customers, including several "large marquee storage vendors," the company says. Company name: Fusion-io
Founded: June 2006
Location: Salt Lake City What does the company offer? Why is it worth watching?
How did the company get its start? CTO David Flynn and marketing vice president Rick White were having discussions about embedded devices and decided that there was a market for embedded storage that takes advantage of the speed of flash memory.
How did the company get its name? The name contains "fusion" because the ioDrive fuses CPU and RAM into a single silicon-based device, and "io" because of its speed.
CEO and background: Donald Basile has worked in the data networking, cable, telecommunications, computing and semiconductor industries. Most recently, he spent four years as vice president and managing director of investment firm Raza Foundries.
Funding: $19 million in a funding round led by New Enterprise Associates.
Who's using the product? 44 percent of Fortune 100 companies use the ioDrive, the vendor says.
Company name: NirvanixFounded: July 2007 Location: What does the company offer? Why is it worth watching?
How did the company get its name? It's a play on words combining Nirvana and media exchange, using the "I" in media and "X" in exchange.
CEO and background: Harr has a background in marketing and previously worked at Enterprise Partners Venture Capital, focusing on investments in content, storage and media services.
Funding: $18 million from Intel Capital, Valhalla Partners, Mission Ventures, Windward Ventures and European Founders Fund.
Who's using the product? Content publishing Web sites, businesses looking for data backup and operators of Web 2.0 applications. One customer, FreeDrive, uses Nirvanix to provide an online storage service that is integrated with Facebook and makes it easy for friends to share files. Company name: Ocarina Networks
Founded: February 2007
Location: San Jose, Calif.
What does the company offer? Launched in April 2008, Ocarina's first product, the ECOsystem, is an appliance that shrinks the amount of disk space needed for storage with de-duplication. The system is driven by new algorithms that are "content-aware," meaning it knows what type of file it's working with and how best to reorganize data to save space.
Why is it worth watching? De-duplication is common for backup data but not primary storage, says analyst Arun Taneja. Ocarina says it can reduce storage needs by a factor of 10. That's a ratio "any IT shop will kill for" on primary storage, "because it's the most expensive storage," Taneja says.
How did the company get its start? CEO Murli Thirumale and his co-founders polled senior IT executives about their top concerns, and all of them were worried about rapidly growing storage needs.
How did the company get its name? "It just sounded good," Ocarina officials say in an e-mail. "And... there are hardly any good start-up names left." An
ocarina is an egg-shaped wind instrument. CEO and background:
Funding: $11 million from Kleiner Perkins and Highland Capital.
Who's using the product? The first customers are online photo sharing sites, including Photobox and XYZ. Unnamed customers include social networking
Web sites, e-mail providers and large movie studios.
Company name: Parascale Founded: What does the company offer?
How did the company get its start? Cameron Bahar, the founder and CTO, developed the Parascale approach to scaling out storage using commodity hardware after spending years building clustered systems at vendors such as HP, TeraData and Locus.Bahar also led the design of a one-thousand-server distributed Internet storage service offered by the now-defunct Scale8.
How did the company get its name? From "parallel" and "scalability."
CEO and background: Sajai Krishnan was previously general manager of NetApp's StoreVault division, which develops network storage products for small and midsize businesses.
Funding: $11.37 million from Charles River Ventures and Menlo Ventures. Who's using the product?
Founded: April 2006
Location: Milpitas, Calif.
What does the company offer? Pliant will launch its first product, a solid-state flash drive, in the fourth quarter.
Why is it worth watching? Pliant is joining the emerging enterprise flash storage market, which Sun Microsystems has called "the most exciting thing
that's happened in storage in 20 years." Flash storage costs a lot but delivers data at much faster speeds than rotating disk
drives and is expected to gain major enterprise adoption over the next few years. How did the company get its start?
How did the company get its name? "Pliant" is meant to convey "a solution that was flexible and scalable to changing application environments," the company says.
CEO and background: Amyl Ahola, the former CEO of TeraStor and vice president at Seagate and Control Data. Funding:
Who's using the product? Target customers are OEMs and data centers operating mission-critical, I/O-intensive applications, such as financial systems, Web transactions and streaming video.
There are a few more companies worth watching from whom we couldn't get much information, because they are in stealth mode. Here's what we know about them:
Axxana : Led by a team of industry veterans, Axxana promises a data replication plan that will "change the face of disaster recovery." Axxana's board of advisers includes Moshe Yanai, a current IBM fellow who years ago developed EMC's flagship Symmetrix storage systems. Axxana co-founder and CEO Eli Efrat was previously the CEO of MessageVine, which developed messaging products for wireless and Internet providers. Axxana CTO Alex Winokur was named a "master inventor" while a member of IBM's research division, and worked for Yanai at storage vendor XIV, which was acquired by IBM this year. Axxana is based in the United States but has offices in Tel Aviv, Israel. The company plans to make more details public by October.
greenBytes: Due to exit stealth mode on Sept. 15, greenBytes says it is developing "an ultra high-efficiency NAS appliance" that will archive long-term, persistent data, cutting storage energy consumption by up to 50 percent. While the company declined to release any more information before the self-imposed embargo is lifted, a Google search brings up a white paper on greenBytes technology on the Sun Microsystems Internet domain. GreenBytes, or at least its technology, seems to be heavily affiliated with Sun.The greenBytes ZFS+ file system is based on Sun's open source ZFS file system and reduces capacity needs with nondestructive compression and data de-duplication, the white paper states. Secondly, the greenBytes NAS appliance, known as the Cypress, is based on the Sun Fire X4500 server. GreenBytes CTO Robert Petrocelli is a physicist and computer scientist and was previously CEO of Heartlab, a developer of cardiac imaging software.
Storspeed : Click on this company's Web site and all you'll see is the vendor's name and an e-mail address on an otherwise blank page. What is known is that the Austin, Texas start-up is working on speeding up access to storage with a network-based caching technology along the lines of what the vendor Gear6 offers. Storspeed has former Cisco executive Mark Cree on board and secured $13 million in funding from firms such as El Dorado Ventures, Hunt Ventures, Vesbridge Partners and Palomar Ventures. Cree was CEO of NuSpeed Internet Systems, a storage-area networking vendor acquired by Cisco eight years ago. Storspeed declined an interview request, with Vice President of Business Development Gregory Dahl telling Network World that "we are likely to stay in stealth mode for another few quarters."
This story, "10 Data Storage Companies to Watch" was originally published by Network World.
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