Environmentally Sustainable IT Definition and Solutions

Environmentally Sustainable IT topics covering definition, objectives, systems and solutions.

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How can I get executives' attention?

Arguing that going green is the right thing to do won't get you anywhere. The best way is to make a business case based on energy savings, operational efficiency or new revenue opportunities. In other words, you need to find a way to make going green fit with the corporate agenda. "When the CEO and the Board of Directors recognize that it's the right thing to do for shareholders, employees, customers and the brand, that's the catalyst," says Mines. "Then, things start to happen."

Copyright © 2007 IDG Communications, Inc.

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