Innovation Lessons from Adult and Gaming Sites

Rarely acknowledged by the mainstream, adult and gaming sites collect a healthy percentage of web traffic and account for a good deal of innovation, too.

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New Programming Languages

The user experience is central to the success of any site. And so red light sites are trying to find the latest and best programming languages in order to improve the way their sites look and feel.

“Java is really robust,” says Bodog founder Ayre. “But it’s a pretty expensive development platform. We’re starting to see the emergence of a new wave of Web-savvy languages.” The one he likes the best right now is Ruby on Rails, an open-source language that was designed to facilitate the development of Web applications with database back ends. “There’s nothing that Rails lets us do that we can’t do with other tools,” says Ayre, “but Rails holds the promise of doing it faster, and the more productive our product development teams are, the more features we can deliver.”

Bodog is also moving away from Java toward Flash for online games such as poker. Building the games with Flash means that users can play them without having to download anything. “Downloading is an entry barrier that Flash eliminates,” says Ayre. “We know that given a choice, most players will choose a Flash version of a game versus a downloadable one.” And now Flash is robust enough that Bodog can build sophisticated games with it.

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