ChevronTexaco's CRM Pays Off

At 4 in the afternoon on Feb. 25, 2002, Margo Hasselman, a 25-year-old University of California law student, pumps 13.87 gallons of regular unleaded into her white 1998 Toyota Camry at the Chevron station on 145 Love Lane in Danville, Calif. The Love Lane Chevron is the very model of a modern filling station, with all the amenities the residents of this wealthy San Francisco suburb expect: eight pay-at-the-pump lanes, a 24-hour convenience store, there’s even a car wash.

Underground, it’s just as modern. The 14,250 gallon tank for super unleaded and the 19,000 gallon tank for regular (the midgrade fuel is a mixture of the two) are larger than the 10,000 gallon norm. Each tank

is equipped with an electronic level monitor that conveys real-time information about its status through a cable to the station’s management system and then via satellite to the main inventory management system for ChevronTexaco, the San Ramon, Calif.-based oil giant. When Hasselman tops off her Toyota, the Love Lane station’s tanks hold 3,538 gallons of super and 5,877 of regular. Unless the tanks are filled soon, the station will run out of gas.

Of course, since it opened in August 2001, the Love Lane Chevron has never had a run-out.

1 2 Page 1
Page 1 of 2
7 secrets of successful remote IT teams