The Green Technology Bible

Every movement needs a bible, and the one for the environment-plus-business group is Natural Capitalism: Creating the Next Industrial Revolution (Back Bay Books, 2000), written by Paul Hawken, Amory Lovins and L. Hunter Lovins. With an overlap of business and environmental interests, natural capitalism advocates sound environmental and resource policies along with increased profits. Amory and L. Hunter Lovins are also co-CEOs of the Rocky Mountain Institute, a Boulder, Colo.-based nonprofit that helps organizations understand and live by those principles.

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