The cloud is pretty much a win-win when it comes to business continuity. First, a cloud service structurally is a mesh of redundant resources scattered across the globe. If one resource should become unavailable, requests re-route to another available site. So from a high-availability standpoint, everyone benefits.\nThat\u2019s why classes of \u201cas a service\u201d models are emerging for backup and recovery. Backup as a service (BaaS) and disaster recovery as a service (DRaaS) resonate particularly well with smaller, growing businesses that may not have the budgets for the equipment and real estate required to provide hot, warm, or even cold backup facilities and disaster recovery sites. The cloud itself becomes \u201cthe other site\u201d \u2013 and you only pay for the \u201cfacilities\u201d when you use them because of the cloud\u2019s inherent usage-based pricing model.\nThe global DRaaS market is forecast to grow by 36 percent annually from 2014 to 2022, according to Transparency Market Research. \u00a0Cloud-based backup and DR makes it easy to retrieve files and application data if your data center or individual servers become unavailable. Using the cloud alleviates the threat of damage to or theft of a physical storage medium, and \u00a0there\u2019s no need to store disks and tape drives in a separate site.\nCloud-based disaster recovery services eliminate the need for site-to-site replication \u2013 as well as the cost of additional DR infrastructure and real estate. Your IT assets are in the cloud and you can be anywhere across the globe and restore your files.\nAn additional benefit is that BaaS and DRaaS tend to be computing-model-independent. In other words, it doesn\u2019t matter whether you are running physical servers, virtual machines (VMs) or a mix of both. When they fail over to the cloud, the data and apps become available transparently, once you\u2019ve configured them upfront to do so.\nAnd it\u2019s common practice that your cloud service keeps in sync with your service provider\u2019s software updates. So if you\u2019re hosting your apps on-premise but use a cloud service for backup or replication, you don\u2019t have to worry that the failover resources will be out of date.