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University of Pennsylvania CIO talks IT in academia
A university environment is as complex, if not more complex, than private enterprise. Learn how Thomas Murphy, CIO of the University of Pennsylvania, took the lead in changing the way information and technology are used to teach, learn, and support the university business model.
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You might think an experienced CIO who is looking to slow down would jump at the opportunity to take the top IT spot at an Ivy League school. After all, who could resist the opportunity to glide into retirement with a job that lets you meet and interact with the academic elite from around the world while on the IT side focus simply on existing student applications and other basic university systems like email, payroll and billing? Sounds like a dream job compared with the same position in the private sector, where business unit executives constantly shift priorities, demand improved services, want to incorporate the latest and greatest technologies, and lose patience when IT budgets are cut and project delivery dates get pushed out.
Well, guess what? Universities are as complex — if not more so — than private enterprises. Just ask Tom Murphy, vice president and CIO at the University of Pennsylvania. “Universities are like mini cities,” Murphy says. “They have their own police force, transportation service, hotel rooms, restaurants and sporting facilities. Add to that the various schools within a university, each with its own leader, P&L, technology requirements and, last but not least, a student body that uses social media 24 hours a day as their prime communication medium.”
I recently had the opportunity to speak with Murphy, who enlightened me on the complexities of leading an IT organization in a university environment. He shared how his early IT role at Marriott led to his CIO roles at Omni Hotels, Bristol Hotels, Royal Caribbean, and AmerisourceBergen, and how his experiences at these diverse companies positioned him to take on his current CIO role at the University of Pennsylvania. His goal at Penn is to take the lead in changing the way information and technology is used to teach, learn, and support the university’s complex environment. And, as I found out, he’s accomplishing his objectives in unique ways. Here’s an excerpt from our conversation.
Phil Weinzimer: During your years at Royal Caribbean and AmerisourceBergen, the competitive landscape went through a transformation. The iPhone, developed in 2007, is now the ubiquitous device. The consumerization of IT is completely changing the dynamics in the business enterprise. Having lived through this paradigm shift, how do you now see the role of the CIO and the ways it has changed?
Tom Murphy: The changing role of the CIO depends largely on the organization and the arc of maturity of the organization. There are CIOs still today who are tactical, and that may be appropriate to the industry or the life cycle of the company they work for. In general, though, it is hard to imagine any industry that has not been touched by the strategic nature of technology and the ability of technology to significantly change the dynamics of competition.
The challenge for CIOs is to perform well at both the strategic and tactical role. At the strategic level, CIOs are collaborating with business peers to develop solutions that achieve significant business outcomes. Executing at the strategic and tactical level is not easy to accomplish as a CIO. I know this may sound self-serving, but it’s the hardest job in any company, because while we make the shift to the strategic side, we may take our eyes off the ball in terms of the trains running on time, and if that happens, we lose all credibility. The really successful CIOs execute well in both worlds and elevate beyond the normal CIO role to make enormous differences in their companies.
Another important factor is the ability to really understand how the business operates. Strategic CIOs have the ability to look across the entire landscape of the organization, understand how the processes work, understand the hot buttons and who the people are that get things done. Those relationships are so important. We’ve talked previously about the importance of “emotional quotient,” the EQ elements, the soft competencies of leadership that the great CIOs have. That ability to connect to people is so important, to get people to follow you when you don’t have direct authority over them.
There are definite signs that our role is in fact becoming strategic. CIOs are joining more boards of directors. Reporting relationships are shifting from the administrative and financial area to the chief operating officer or the CEO in many cases, all of which are good signs.
I interviewed many CIOs for my book, The Strategic CIO, including CIOs from higher education institutions. It’s been very enlightening. Many think that the role of a CIO in higher education is less complex than in public or private sector. I always thought that the CIO of a university focuses on maintaining a few critical applications such as email, registration systems and financial systems. I now realize that the role is much more complex. Help us understand this complexity at the University of Pennsylvania.
The CIO role is very dependent upon the culture of the institution. The University of Pennsylvania is a highly confederated environment, and I use the word purposefully.
Every school — we have 12 schools here — has its own IT organization. The deans and vice deans run their schools as their own independent business. Within each of those schools, faculty members, who are essentially independent entrepreneurs, work on their research and academic focus with some regard to the school administration, and with little regard to the administrative support staffs like IT that support their endeavors. I shouldn’t speak in broad generalities, but that is largely the case.
We have over 200 centers where IT functions are performed, and none of them report into me. In higher education, certainly at the University of Pennsylvania and most of the larger private schools, there is no administrative staff that mandates anything. You don’t mandate. There’s very little governance. There’s no prioritization of supply and demand the way that we know or think about it from a corporate setting. Getting things done requires a lot of hard work, building alliances and convincing people to follow through collaboration and collegiality techniques.
What we think of as rational arguments for doing something — ROI, ROCC, supply and demand, value for investment, and so forth — those don’t matter as much in a university. What matters is the mission. Creating and disseminating knowledge, the academic mission, academic freedom, research — these are the important things. Value for investment, returns on investment — they’re not going to move the ball. That’s a big shift in terms of how you have to think about getting things done from the private sector to the university environment.
Then, as you said, these are small cities. This makes the CIO role very complex. Royal Caribbean gave me a good foundation for this. Those ships, which move all over the world, are cities. We have power generation plants and waste treatment systems. We have police. We have hotels. We have maritime … the people who pilot the ships, and incredible life safety responsibilities.
At the University of Pennsylvania, we have the same. We have an incredibly complex facility environment. We have students. We have dormitories. We have hotels. We have public sporting facilities. It is an amazing place, but every constituent has a different set of requirements, different drivers, different motivations — and they seldom line up very well.
The university hired you as CIO because it wanted more strategic leadership for its IT organization. I’m sure there was some apprehension moving from private sector to higher education, and you probably received advice from some colleagues who said, “Tom, what are you thinking? Why the change?”
For me, personally, I’ve never been hired somewhere where the executive team wasn’t looking for something specific. Although nobody said it — there was no mandate to effect change — people don’t hire me if they want status quo to continue. That’s just not my background. That’s not my history.
I assumed coming in that there was at least a soft mandate to effect change. The IT organization had perhaps lost its way a little bit. There was some question about alignment with the institution as well as what the institution’s needs were versus the IT organization’s ability to deliver. There was also some question about relationships and collaboration and collegiality and so forth. Coming in, I knew that there were many opportunities.
I conducted a classic listening tour, which is something CIOs do whether you’re in private sector or not. Here, it’s really, really important. I had a couple of things in mind. I wanted to understand from all of my different constituents — and I have a lot of constituents — what is working and what’s not working from their point of view. More importantly, I wanted to get the message out and diffuse the fear about a corporate guy coming in because there was the buzz that there was going to be a centralization play.
As I said, the University of Pennsylvania has a confederated operating environment that has worked very well for 275 years. There wasn’t any reason to think it wouldn’t work well for the next 275 years. If I tried to change that, and there was no mandate to change that, there would be rejection very quickly throughout the university.
I wanted to diffuse fear and let people know I got it. There was a lot of listening that went on. I talked to over 100 constituents. When you think about my constituents, I have faculty, I have researchers, I have administrators, I have staff, I have students, and I have alumni. They all have different expectations, different needs. Then multiply that by 12 schools and 200 centers. There are many people to talk to and many opinions.
I spent the first 100 days understanding how people felt, diffusing fear, and then working within my own organization to compare and contrast what I was hearing from the external constituents and from internal IT team members. We then went through an exercise to try to figure out how to filter all of this input and come up with an action plan.
You listened to your constituents and shared your findings with the IT community so they could provide input to your overall thinking. What were the major issues that your constituents felt needed improvement?
The areas that needed improvement largely drove my focus on the IT personnel. I heard four major areas that needed attention:
What I heard very clearly from my clients was that IT could be better at bringing together university constituents toward common good, so being more of a force of collaboration, and that we weren’t taking advantage of that role or that position we had in the university.
Our billing and costs were not transparent. They were, in a word used by stakeholders, incomprehensible. The IT organization at the University of Pennsylvania bills for IT service. In many corporations, IT organizations don’t bill for services. They report to the business the costs of IT as if they were billed. The term most often used for this is showback. At Penn, Central IT is truly a vendor to the university community. People can choose to use us or not use us. Lack of transparency and lack of trust in our costs, reflected in the bills people received, is a big red flag if you’re in the supplier business or service business.
The culture of the IT organization was not one in which our personnel were focused on improving the value of the services we provided to our customers. We were too inwardly focused.
Our clients felt we had lost touch with them, and as a result, we did not have their trust — a key ingredient to being a value-based organization. We were too insular and lost touch with our clients. This resulted in the lack of trust. We were not engaging our clients enough in terms of services we delivered and capabilities we provided. We had to get a handle on our bills and services and be highly transparent if we were going to be successful.
My focus was really on, if you think about what success looks like, delivering very high-quality services at the lowest possible cost, doing that consistently, and then growing market share. Part of the trick here was making this pivot to where we are not just an organization. We are a quality service provider. In reality, we are a vendor. We need to compete for business with the Amazons, the Microsofts, the Dells, and so forth if we’re going to survive as the central IT organization at Penn. This thinking then drove the organizational plan and the IT personnel conversations.
Tom, can you share with us the major elements of your plan based upon the client feedback you received that resulted in you identifying the four key areas that needed improvement.
At the macro level, I organized sub-teams. I thought it was very important that I didn’t take the information I heard from our constituents and then go into a dark cave somewhere and come out with a plan. I didn’t want people thinking, “Here’s Tom Murphy’s plan for fixing everything.” That certainly wasn’t going to work here.
I engaged my senior staff, and we created sub-teams to focus on each of the four areas. The sub-teams included a director lead, and volunteers from across the organization at any level of IT — 10 to 15 people. Then we engaged the clients to help validate our findings. It was a 30-day sprint, essentially.
Week 1: Identify current state.
Week 2: Define optimal state.
Week 3: Define barriers, opportunities and challenges to achieving optimal state.
Week 4: Define roadmap to optimal state.
Once we had done that internally, we shared our findings with our constituents. We conducted a number of town hall meetings where we invited hundreds of constituents to come and talk about what the sub-teams found.
I’ll give you an example on customer service. We thought we knew that we had three or four help desks, and we thought we knew that intake was email and telephones and so forth. What we found out when we deconstructed that was that we had 19 places taking calls, we had nine different methods of intake, and we had very little cross-help desk interaction.
This explained why people felt like things were dropped all the time. They weren’t getting feedback quickly. They didn’t know where their problem was. We had multiple tools, of course, for tracking all of this. We developed the charts that showed the current state and the to-be state. We’ve now taken those 19 [help desk sources] down to six, and we’re moving toward a single customer care environment in the next six months or so.
For each of the four areas, we were able to break down and find easily, here’s the problem or here’s the set of problems. There’s nothing malicious in any of this. It’s like any almost 300-year-old organization. Over the years, people have sought to solve problems in the moment the best way that they knew how with the technology or the process or the people that they had available to them. We’ve never gone to the trouble to simplify, rationalize, and harmonize all of those processes and people and technologies and architectures and platforms and so forth.
I’ll tell you, it’s no different than any private sector place. I call it the archaeology dig. It’s 30 years of platforms and stuff that you’ve got to dig through and figure out. How do you strip that out? Because the overhead associated with that where I am, because I bill for services, overhead is a bad thing. The more I can get out of the system, the better.
Now that you’ve been in this role for a few years, what are some key areas that strike you as very different from what you’d find in private industry.
Funding models. I would say the funding models and how money works at the university is really, really important to understand because it is absolutely different than anything that you’re used to in the private sector. Not only how it works in terms of funding IT, but in general. How money flows into the university and then how it is allocated to the different parts of the university.
Openness of the university environment. One of the things that was shocking to me, when I first started, were telephone calls from the CIOs at Harvard, Princeton, and Duke all welcoming me to this club. We have groups called Ivy Plus. Just about every senior administrative staff, including the Provost, has an Ivy Plus group. These are the ancient eight Ivys (Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, and Yale) plus Duke, Chicago, MIT and Stanford. We get together once every six months as a group and we communicate regularly via email.
Pace of change. Time works differently at the university. The academic calendar is very different from a Wall-Street-driven quarterly calendar. There is a pace that’s acceptable, especially when it comes to change. Within three months of arriving at AmerisourceBergen, I generally knew what I needed to do organizationally. Within six months, I was executing on that and wrapping that up.
Here, it’s more like a year to a year and a half of working through the sub-teams, working through that discovery, engaging with clients to get their feedback, incorporating their feedback into our findings and our actions, and continuing that dialogue so people felt very engaged. Things take longer, but when you take the time to do this and engage people deeply, the change happens a lot easier when it comes time to execute the change.
University culture. The university engine is a little bit different. People aren’t necessarily here just for their job. They’re here because they believe in the university, in the mission, and they’re a part of that fabric. You just have to understand and calibrate your enthusiasm for getting stuff done with the engine that you have to get it done. You have to pace yourself in a way that the change you’re trying to effect is actually going to stick. This involves a level of relationship building and collaboration and community engagement that is more important than it is in a corporate setting.
What I found most interesting about my interview with Tom is how he views his role as CIO at the University of Pennsylvania. He originally took the job to leverage his private sector experience into the university environment. What he found was much more.
“I can’t imagine being in a better place, being in a place where mission matters, where we’re educating some of the brightest students in the world, where you have the ability to interact with and get to know people doing amazing research and study,” Murphy says. “Just the richness of the university setting is hard to describe.”
To learn more about Penn CIO Tom Murphy, please see my complete video interview with him below.
Phil Weinzimer is president of Strategere Consulting and works with clients to develop business and IT strategies that focus on achieving business outcomes.
Mr. Weinzimer was previously the Managing Principal-Professional Services for IT Business Management at BMC Software. He also held Managing Principal positions in the Professional Services organizations for ITM Software, CAI, Sapient, and Unisys.
Mr. Weinzimer’s new book, The Strategic CIO: Changing the Dynamics of the Business Enterprise. , Taylor and Francis, September 2014, focuses on how CIOs strategically transform IT organizations by leveraging information and technology to create new customer value, increase corporate revenue, and enrich shareholder value. Over 150 CIOs, IT leaders, business executives, and academic thought leaders were interviewed as part of the research for the book. His previous book, Getting it Right: Creating Customer Value for Market Leadership, published by John Wiley, focuses on transforming an organization using a 3P strategy: Prepare personnel to work together as a team, perceive customer needs, and provide new products and services that create sustainable and profitable value.
Mr. Weinzimer writes an ongoing column for AITS focusing on The Strategic CIO, written articles for CIO magazine on the subject of strategic CIOs, co-authored a case study for Harvard Business School (HBS), and hosts an interview series, The Strategic CIO: Managing in the 21st Century, that explores the challenges and opportunities for leveraging information and technology for competitive advantage.
Mr. Weinzimer holds a B.B.A from Adelphi University in Business Management, an M.B.A from Adelphi University in Finance, and pursued post graduate studies at NYU in International Finance and Computer Science.
The opinions expressed in this blog are those of Philip Weinzimer and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.