Intel and Cloudera joined forces just a year ago to accelerate enterprise Hadoop adoption. Here’s how seven companies have taken advantage of new technology to drive big data. Credit: Thinkstock Powering big data applications to transform businessDuring Intel’s Analytics Day in May, Diane Bryant, Intel senior vice president and general manager of the Data Center Group, and Tom O’Reilly, CEO of Hadoop distribution specialist Cloudera, celebrated the one-year anniversary of the partnership between Intel and Cloudera. That partnership is aimed at accelerating enterprise Hadoop adoption through new product enhancements and ecosystem collaborations. Here are seven examples companies using Intel processors and Cloudera’s CDH to power big data applications that are transforming their businesses.Caesars Entertainment tackles marketingImage by of Caesars EntertainmentCasino-entertainment company Caesars Entertainment is using a new Hadoop environment built on Cloudera CDH running on the Intel Xeon processor E5 family to identify customer segments and create specific marketing campaigns tailored to each of those segments. The new environment has reduced processing time for key jobs from about six hours to 45 minutes. This allows Caesars to run faster and more accurate data analysis to enhance customer experiences and improve security for meeting Payment Card Industry (PCI) and other standards. Caesars can now process more than 3 million records per hour.Cerner helps detect potentially fatal infectionsImage by ThinkstockHealthcare technology company Cerner has built an enterprise data hub powered by CDH on Intel Xeon processors to create a more comprehensive view of any patient, condition or trends. The technology is helping Cerner and its clients monitor more than one million patients daily. Among other things, it is helping determine the likelihood that a patient has the potentially fatal bloodstream infection, sepsis, with a much greater accuracy than what was previously possible.eHarmony creates more personalized matchesImage by ThinkstockRelationship-minded online dating site eHarmony recently upgraded its cloud environment to use CDH and the Intel Xeon processor E5 family to analyze a massive volume and variety of data. The technology is helping eHarmony deliver new matches to millions of people every day, and the new cloud environment accommodates more complex analyses to create more personalized results and improve the chances of relationship success.MasterCard powers its professional servicesImage by ThinkstockMasterCard was the first company to implement Cloudera’s CDH distribution of Hadoop after it received full PCI certification. The company has implemented CDH on Intel-based servers and has begun integrating Hadoop data sets with data from other environments that are already PCI-certified. MasterCard is pushing that system to its own clients via its MasterCard Advisors professional services arm.FarmLogs helps farmers grow moreImage by ThinkstockFarm management software company FarmLogs is using real-time analytics running on the Intel Xeon processor E5 family to provide 20 percent of U.S. farms with actionable data on harvest, growing conditions, vegetative health and more. It is using the technology to help farmers increase the productivity of every acre of farmland.Nippon Paint optimizes its supply chainImage by ThinkstockNippon Paint is one of the largest paint suppliers in Asia. It uses Intel Xeon E7 v2 processors running in SAP HANA in-memory analytics software to understand consumer behaviors, optimize its supply chain and improve its marketing campaigns. Nippon Paint is now testing the new Intel Xeon E7 v3 processor-based system to take advantage of higher performance and reliability features.World Wide Technology powers data warehouse optimizationImage by ThinkstockSystems integrator (SI) World Wide Technology has designed and integrated hardware, software and services into a single data warehouse optimization (DWO) solution intended to alleviate performance bottlenecks and allow organizations to take full advantage of their data sets. The pre-built, validated DWO appliances offloads data preparation and processing transactions to Cloudera and allows data to be captured and analyzed in its native unstructured format. The solution is built on the Intel Xeon processor E5, providing it with a validated architecture that unites compute, network, storage access and virtualization into one cohesive system. Related content opinion The changing face of cybersecurity threats in 2023 Cybersecurity has always been a cat-and-mouse game, but the mice keep getting bigger and are becoming increasingly harder to hunt. By Dipti Parmar Sep 29, 2023 8 mins Cybercrime Security brandpost Should finance organizations bank on Generative AI? Finance and banking organizations are looking at generative AI to support employees and customers across a range of text and numerically-based use cases. 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