Opinion

Traction Watch: Why beacons are a bright spot for retailers, airports & other enterprises

Beacons, a new age of highly targeted ads that automatically send promotions, coupons, offers, and any other location-relevant information, allows consumers to opt-in while they’re at a physical site and more likely to act on an offer. A concept that had traction even before the technology was here.
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James A. Martin is a seasoned tech journalist and blogger based in San Francisco and winner of the 2014 ASBPE National Gold award for his CIO.com blog. He writes CIO.com's Living the Tech Life blog and is also a content marketing consultant.