Opinion

Why Google’s enterprise pitch is a confusing mess

Google has allowed a branding and marketing mess to fester around its enterprise business for far too long. The company needs a unifying message that can explain Google for Work to prospective customers in a more cohesive fashion.
confused user worker laptop computer
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.