Traction Watch: Opinit grows user counts 1,066 percent with no acquisition costs

Opinit started out as a small project for friends and family. The idea was to build a social media app that leverages emoji icons as a way to leave feedback on posts and images. Now they've racked up over one million content views in under two months using a simple strategy of giving the users something they want, and best of all, they’ve spent zero dollars on marketing or trying to acquire users.